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Wonderful People Community

Created by
Tony Gladkov
Streetwear Brand looking for an investment
Fashion
Moscow
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Fashion
Moscow
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Wonderful People Community is a Russian streetwear brand designed and curated by two Moscow-based creatives. Roots of our community go far back, starting with calling ourselves wonderful people within the group of friends and referring to the biography book series «Life of Wonderful People» by Maksim Gorky.

The idea of building a clothing brand came up at the beginning of 2018. From that point on we started to look for other creatives to join the community and collaborate, combining our vision into the first collection. 

We are aiming not only to produce quality designed garments but rather to create a collective of talents - people, whose ideas are grander than a frame of normality. We want to bring together artists, filmmakers, photographers, designers, musicians and make our brand a platform to showcase their work.

W.P.C. aesthetic is inspired by the 90s: graffiti, skateboarding, references to classic sports like basketball and motocross.  We were growing up at the same time as these scenes we growing and it is fascinating to see that the street culture today has evolved into something bigger. Commenting on contemporary culture, W.P.C. is a mixture of classic shapes and elements of workwear, combined together, making it a uniform for life in an urban landscape.

The first collection «Introduction To the Transparent Life» was created with the idea of interlacing between the nostalgia of the 90s and newest technologies in production. We collaborated with the business incubator of Kaspersky Laboratory «Verisium» to bring the digital aspect to our apparel. Each item of the collection has an inserted microchip based on the blockchain technology which eliminates the possibility of replicating the garment. This technology allows our customers to make sure that the purchased item is authentic as well as stay connected to the W.P.C. community. Scanning of the microchip will lead you to our website platform where you will receive exclusive content and events invitations. Wonderful People Community is our futuristic vision inspired by the foretime.

Currently we are looking for an investment for our brand in order to bulid a permanent team for creation further collections with higher quality and development of our own working place. 

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